The search for the perfect Twitter analytics tool has been on since the first time someone asked “How do you measure social media ROI?”
While there are some great tools social media managers and content marketers can utilize to get more out of Twitter (Followerwonk, Tweepi, and Twtrland, or even Buffer, come to mind), it feels like the native Twitter analytics dashboard Twitter rolled out a few months ago hasn’t been getting much attention.
I feel that, while Facebook insights have been highly praised, most marketers overlook Twitter’s attempt to give marketers some extra data.
That’s why I’ve assembled the complete comprehensive guide to using Twitter analytics, using some of the the best resources from around the web.
In this guide you will find:
- An overview of Twitter analytics
- How to gain marketing insights using Twitter analytics
- How to improve your Tweets using analytics
Check out the guide here: